Video Basics

Creating your own video is as easy as aiming your smartphone at a subject and pressing the record button. Creating video for educational purposes requires a little more planning and clarity about your goals. Here are some things you'll want to consider:

  • Why am I making this video? Consider your objectives carefully and make sure they are in line with what's important for learning. What will students learn? How will I know when they've learned it? How does the learning relate to the overall learning objectives for the course.
  • Who is it for? For example, recent research demonstrates that novices may benefit more from learning through video than more experienced students (Muller, D.).
  • What kind of video will help me convey what I need to convey? Animations or whiteboard illustrations in combination with dialogue may suit purposes where you want to explain detail not easily seen by a camera or the naked eye. Video interviews are important when you want to capture an individuals story or experience in their own words. Screencasting allows you to capture action on your screen as you are interacting with it to show people how to search a database or use a software application - for example.
  • How will learners use what they learn with the video? Will they participate in online or in-class discussion or problem solving, or will they self assess their understanding to better monitor their own learning?
  • Is the quality (production value) important or is the purpose to document and share? DIY video production can be as effective as full professional production, but the quality will be different (in terms of lighting, sound and post production effects).
  • What are my time and budget constraints? This may affect your decision about DIY vs. professional production and will also help you be realistic as to what you can expect to produce during your first attempt.
  • Where will I host the video? Do I want it to be open to the world or limited to a specific group of viewers?

However you answer these questions, creating your video will involve essentially 4 stages:

  1. Pre-production: planning your project
  2. Production: creating your video
  3. Post-production: editing your video
  4. Distribution: hosting and embedding your video

Resources to stimulate thinking and planning:

  • UBC's Design Principles for Multimedia: an overview of research and practice based principles for effective multimedia design, within a practical framework.
  • What Makes an Instructional Video Compelling?: an interesting piece looking at factors like relationship to course content and conversational language, as contributors to compelling viewing of instructional media among students.

"Visual culture is not limited to the study of images or media, but extends to everyday practices of seeing and showing, especially those that we take to be immediate and unmediated" (Mitchell, 2002, Showing seeing: A critique of visual culture. Journal of Visual Culture, p. 170).

Why Do This.png

Benefits of Video for Learning

Instructor Created

"for a novice learner, I have found that concise expository summaries do very little to improve learning - a key for me is to start with misconceptions and show how misconceptions can morph into a complete scientific truth."
Derek Muller of Veritasium in an interview with nottingham science on YouTube.

Student Created

"students can develop a deep understanding of a science concept by bringing together different ways of making meaning,: researching content, storyboarding, making models, using narration, labelling key aspects, etc."
Gary Hoban, Associate Professor, University of Wollongong, Australia who developed Slowmation

Whiteboard Animation: Using Camera & Whiteboard

The UBC Science Writing Team developed a set of instructional videos to support the development of writing skills for communicating science effectively. The project was TLEF supported, so videos were produced by students with Faculty support for content development. Contact Eric Jandciu [1] or Jackie Stewart [2].

Camera set up for whiteboard animation

Why did they do this?

To insert a fun, engaging approach to support the development of basic writing skills. Their intent is to support writing projects aimed at communicating science. CTLT interviewed Eric Jandciu about the project.

How did they do this?

  • Gather a dream team of collaborators: science writing specialist, student with a talent for drawing
  • Create a DIY studio set up (see image above)
  • Storyboard samples: These storyboards were circulated with scripts to faculty team for approval and editing prior to recording.

Whiteboard Animation using VideoScribe

Jim Sibley (Faculty of Applied Science) experiments with a whiteboard animation approach to a concept tutorial.

Why did he do this?

  • To illustrate a concept.

How did he do this?

This was created using a tool called VideoScribe

Location Shoot with Interactive Google Map

For more in the series and access to the map:

The Master of Land and Water Systems (MLWS) program team has produced a series of videos to introduce the emergence of innovative designs and approaches to urban stormwater management. This series focuses on stormwater management at three different scales: Property, Neighbourhood and Watershed. The videos are used in UBC's Urban Watershed Management course (SOIL 516). This series is also useful for developers, students, real estate agents, municipal/regional planners, managers and engineers. Production of these videos is made possible by The Learning Centre at the Faculty of Land and Food Systems.

The videos are also associated with an interactive google map showing locations for each video shoot.

Why did they make this?

Although the series was initially designed for use in the online course (SOIL 516), they thought that presenting the videos with an interactive map would make the videos more interesting to residents of the Lower Mainland. All of the stormwater designs we feature in the videos are real locations in local neighbourhoods, and the map provides a great entry point for someone who may not have an interest or understanding of stormwater management and low impact designs. Contact: Julie Wilson [3]

How did they make this?

The videos were edited in iMovie and presented via the MLWS Program's YouTube channel. The map was created using an experimental app on Google Drive, called Google Fusion Tables. It essentially operates like a GIS, where GPS coordinates and other data are entered into a table, and points are projected onto a Google Map. Contact: Julie Wilson [4]

You likely have the tools to make a video already, even if you don't have a camcorder. Web cams, digital cameras, and smart phones often have video recording features—many digital cameras even have a simple switch to choose between stills and video.

Most devices record in either the .AVI or .MPG formats, both of which are supported by most hosting services, and the video shot with them can be uploaded directly from the device or after being edited on your computer.


You will need to choose a basic set of equipment to create your project. Essentially, your needs can be broken down into the following categories


  • video camera or one of the following devices:
    • iPhone
    • iPad


Sound is the most important aspect of a good quality video. You'll need a good microphone. Here are a few useful links if you're looking at microphones.

  • The DIY Media website has a page on microphone suggestions, going over the various types of microphones available.
  • Choosing Microphones is a 4-minute video from which has some helpful tips for deciding what kind of microphone will best suit your needs.
  • Wistia's Learning Centre demonstrates the quality of sound achieved with different mics in this 4.5 minute video.



Video editing software: iMovie for Mac, Windows MovieMaker or another free video editing tool.

  • iMovie
  • Final Cut Pro
  • Camtasia
  • Screenflow (for Screencasting on Mac)
  • Workstation with computer, monitor and headset


The following equipment comes with the iPad kit from CTLT, and is available for loan through your Faculty Liaison.

Additional resources can be borrowed and include:

Tip: Make sure you have all of the equipment you need and test it (including the transfer to the computer you'll be using) to ensure it is in good working order and the recorded quality is what you need. If you don't have your own equipment you may be able to borrow what you need.



Explore the following courses on For registration information, visit Take note that the service is only available to UBC faculty, staff and post-doctoral fellows.

Video recording and shooting

  • Foundations of Video: Cameras and Shooting
    This course provides you with the information to start shooting your own movies and videos. It covers topics such as lighting, exposure, sound, and equipment.
  • iMovie for iPad Essential Training
    You can start shooting and editing your own video using your own mobile devices. This course will walk you through the process of recording, editing, and exporting video on your iOS devices (e.g. iPad/iPhone) using the iMovie app.

Storing and sharing

  • YouTube Essential Training
    YouTube is one of the most popular online video sharing platforms, used for a diverse range of learning goals. This course will show the basics of YouTube from starting an account to some tips in shooting and editing.
  • Vimeo Essential Training
    Vimeo is an online video sharing platform geared towards independent filmmakers and artists. This course provides an introduction to the service's features and tips on editing and compression.

Publishing your content

When you've finished recording, editing and exporting your content to an acceptable file format, you'll need to publish it so that you can embed it where you like. You can publish your content on:

Embedding your content

Once your content is hosted (on YouTube or Kaltura) you can embed it in a Canvas course, WordPress environment or on a wiki page. See how-tos below.

Do you need to find copyright safe sound or images for your project? The following resources can help:

Image Sources: UBC's Copyright resource provides an excellent list of various "copyright safe" image databases and also includes some discipline specific ones as well.
Creative Commons Guide: UBC's Copyright Guide provides lists of databases for free and "copyright safe" sounds, music and video for your digital media projects. It also helps you understand Creative Commons licenses and how and why you may want to apply one to your work.
Public domain resources: this page provides an overview of what public domain is, how material in the public domain can be used, and much more, including quick tips to check if something is or is not considered public domain in Canada, as well as links to public domain sources.

Students and Copyright

Why should I care about copyright?: this student-centered guide, put together by the UBC Learning Commons team, answers questions on the subject of copyright and addresses a number of myths and misconceptions surrounding copyright.





  • McGarr, O. (2009). A review of podcasting in higher education: Its influence on the traditional lecture. Australasian Journal of Educational Technology, 25, 309-321. Ubc-elink.png
This paper examines a possible influence of podcasting on the traditional lecture in higher education. The review explores three key questions: What are the educational uses of podcasting in teaching and learning in higher education? Can podcasting facilitate more flexible and mobile learning? In what ways will podcasting influence the traditional lecture? These questions are discussed in the final section of the paper with reference to future policies and practices.
Reviews how podcasting is currently used in higher education: How it is used in course lectures, pre-class listening materials, and coursework feedback. Includes top tips for podcasters.

5 responses to “Video Basics”

  1. Joquim

    Lots of great tips here!
    Nowadays videos are the simplest way to explain something to the people than articles, so video making is the major part in that process. If you ask me, stability & focus are two of the most significant requirements of creating a professional video. The key is to start & keep on improving bit by bit. Slowly, you will find your rhythm and your level would go up.

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